Scaling Laferobes
Beyond Commodities
A Strategic Proposal for Branding, Visual Excellence, and Digital Presence.
Agency: Imaginatif
Scaling Laferobes
Manufacturing Strength
Context
Laferobes is a fashion entity with a powerful competitive advantage: vertical integration (in-house production/convection). This ensures full control over quality, production speed, and cost efficiency.
Opportunity
Leveraging production control to dominate the casual-unisex category through a "Price Leadership" strategy—offering high-quality products at highly competitive market rates.
The Identity Paradox
Problem (The Identity Paradox)
The challenge of balancing the identity of a manufacturer (production function) with a retail fashion brand (aesthetic function). Without the right strategy, products risk being perceived as mere cheap commodities.
Impact (The Hybrid Approach)
Building strong brand equity and positioning every product launch as a highly anticipated momentum. Shifting consumer perception from "buying a function" to "buying an identity."
Defining the Target
LOW
Accessible Segment
(Low):
Focus on function.
MID
Mid-Range Segment
Balancing quality, trends, and rational pricing.
(Laferobes' Primary
Target)
TOP
Premium Segment
(Top):
Focus on prestige.
Strategic Notes: Balancing Volume and Margin — In the Mid-range segment, Laferobes does not need to chase extreme volumes, nor be as exclusive as Premium to remain profitable.
Brand Positioning
The Hybrid Model
"Factory Efficiency, Luxury Experience."
Strategy: We utilize factory-level cost efficiency but wrap it in high-end fashion visuals and brand experience.
Our Solution
Three main pillars to strengthen the digital ecosystem:
01
Visual Excellence
Editorial-standard product photography.
02
Digital Activation
Phase-based strategic Social Media Management (SMM).
03
Official Hub
Professional website (B2C & B2B integration).
Service: Photo Product
High Production Value
Creating visuals that look 5x more expensive than actual cost.
Editorial & Unisex Styling
Displaying products within an urban lifestyle context.
Social Media Management
Dual-account strategy with a minimum 3-month contract:
@laferobes (Brand Account)
-
Phase 1: Building Presence.
-
Phase 2: Interaction.
-
Phase 3: Retention.
@laferobes.catalog (Digital Archive)
Technical info, size charts, and clean navigation.
Social Media Kit
Ensuring Laferobes maintains a consistent, manageable visual identity.
Basic Brand Guidelines
Color & Typography:
Defined brand guidelines.
Logo Usage: Standards and icon sets.
Content Templates: Feed and Story templates.
Optimized Design Assets
Includes all basic elements plus Motion Graphics Assets: Logo animations & video transitions for interactive content.
Service: Website
Dual-functionality within a single platform:
Main Page (Retail)
A minimalist fashion catalog for retail consumers.
B2B Page ("Work With Us")
Legitimizing the convection infrastructure to attract bulk orders.
Investment Rate
(Based on a minimum 3-month contract)
| Service | Basic Package | Advance Package | All-In Package |
|---|---|---|---|
| Photo Product | 25 Articles | 50 Articles | 75 Articles |
| SMM Management | Official Only | Official + Catalog | Official + Catalog |
| SMM Strategy | Phase 1 | Full 3-Phase | Full 3-Phase |
| Social Media Kit | - | Basic Guidelines | Optimized Assets |
| Website | - | Standard Branding | E-Commerce Integrated |
| INVESTMENT | Rp 8.5M | Rp 10M | Rp 12M |
Timeline & Roadmap
Photo Product
1-7 Working Days
Scope: Production & Editing.
Website Dev
1 Month (4 Weeks)
Scope: UI/UX & Development.
SMM Strategy
3-Month Contract
Full phase measurable results.
W 1-2
Visual Phase
Asset Setup.
W 3-4
Digital Phase
Website & SMM 1.
M 2-3
Growth Phase
Optimization.
Why It
Matters.
1. Brand Authority
Transformation to a casual-unisex trendsetter.
2. Conversion Clarity
Streamlined flow accelerates decisions.
3. Scalable Business
Foundation for national expansion.
Ready to transform your factory into a premium brand.